GroFin’s investment for the future: Kenyan women entrepreneurs are good ‘jockeys’

The entrepreneur as “jockey” of a business

The driving force, the key success factor, of the business should be the entrepreneur. There’s an analogy I believe that is apt in describing the role of the entrepreneur: he, or in an increasing number of cases, she, is the “jockey”, and GroFin’s investment approach is primarily based on assessing an entrepreneur’s ability and commitment to make the business a success. Good entrepreneurs who receive value-adding business support from a partner like GroFin are more likely to succeed under challenging conditions, we believe, and we look at entrepreneurs who demonstrate a good professional track record as well as the appropriate practical experience related to the business they are growing.

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